Email has been a major boon to business. Companies can use email to market, to sell, to communicate, and more. Especially when a company is selling products and services to other companies, and thus lacks a brick-and-mortar store that sells wares, it wouldn’t be surprising if every employee in a company went a whole day, or even a whole week, without communicating with clients on the phone or in person. While email has certainly made business easier, it is a dangerous tool when it is overused.
You run an apartment complex with a parking lot or garage near a big university. Or, your company rents space in a building in a busy area of the city. No matter what you are or where you’re located, your parking spaces get filled by drivers with no business in your lot, and its impacting the people who really need those spaces. While you can put up as many “Restricted Parking” and “Tow-Away Zone” signs as you’d like, unless you have a registry of all allowed vehicles and a security team committed to checking license plates day in and day out, you aren’t going to make any real headway in keeping out the riffraff. more….
Marketing isn’t that different between business-to business companies and business-to-customer companies. Both types are trying to sell products or services; both types are trying to gain attention and spread awareness; and both types benefit from having fantastic visuals in their marketing campaigns. Visual branding is the practice of uniting everything your company stands for with a recognizable logo and visual theme. If you’re just starting out at developing your company logo, or if your old logo is tired and needs some updating, here are our top tips for breathing life into your visual brand.
Content marketing, otherwise known as native advertising and a variety of other names, is the hottest new thing in advertising strategy. Basically, it requires companies to forgo traditional forms of advertising (though not completely), like print ads or commercials, in favor of producing more valuable content that potential consumers enjoy and can actually benefit from.
The more famous examples of successful content marketing strategies include popular restaurant chain more….
Unless you live under a rock, you’ve seen more than a few ice bucket challenge videos. However, just in case you somehow missed it, at the beginning of the summer the ALS association started the challenge on various social media websites to garner donations for the fight against amyotrophic lateral sclerosis (ALS), or more commonly known as Lou Gehrig’s Disease — a degenerative disease that affects motor neuron cells in the brain and spinal cord. The challenge asked participants to either donate to the ALS association to fund research into treatments and cures for the disease — or else dump a bucket of ice water over themselves for all the world to see.
While more people chose to drench themselves with ice water than to donate to the organization, the program was still a definite win for ALS. The association certainly received more donations than they otherwise would have, but what is significantly more important is that the challenge informed virtually everyone on social media about the disease and programs to stop its progress. This was one of the most successful marketing campaigns for a non-profit in recent memory.