Custom Stickers with Printed Backing feature full-color printing on the sticker front and additional artwork on the exposed release liner. Once peeled and applied, the sticker remains a standard single-sided vinyl sticker.
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Custom Stickers with Printed Liner
Custom Stickers with Printed Backing allow you to print artwork on both the front of the sticker and the exposed release liner behind it. Your main design appears on the vinyl sticker itself, while additional branding, messaging, or graphics are printed on the back liner.
The liner print is fully visible before the sticker is peeled. Once removed and applied, the sticker functions as a standard single-sided vinyl sticker with print on the front and adhesive on the back. The liner artwork remains on the backing paper and does not transfer to the sticker.
What Is Printed Backing?
The release liner is the paper backing that protects the adhesive prior to application. With this product, we print directly onto that liner. This gives you space for QR codes, instructions, promotional messaging, or extended branding without altering the front-facing sticker design.
Important: These are not double-sided stickers. The final applied sticker shows your design on one side only.
Why Choose Stickers with Printed Backing?
• Full-color printing on both sticker front and liner backing
• Visible branded liner before peel
• Sticker remains standard after application
• Ideal for packaging, product inserts, and promotions
• Printed on durable premium vinyl
• No minimum quantities
Perfect for Packaging & Brand Presentation
Stickers with printed backing enhance presentation and provide additional space for messaging before application. They are ideal for product packaging, retail handouts, influencer kits, subscription boxes, and promotional campaigns where details matter.
Once applied, your sticker performs exactly like a standard vinyl sticker, with no additional print visible on the adhesive side.
The Difference Between Printed and Transfer Stickers
Unsure if you should order a Die Cut sticker, a Single-Color Cut-Out Sticker or a multi-Color Cut-Out Sticker? This short video will give you examples and a quick overview on the different sticker types.
Can I order a die-cut sticker with printed backing?
Yes! Although our online design tool does not currently support it, our production team can absolutely print a die-cut sticker with printed backing.
If you're interested in ordering one for yourself, please contact us to work out the details.
Are stickers with printed backing laminated?
No, stickers with printed backing are not laminated. They are printed using UV ink directly onto the vinyl surface which provides a durable, fade-resistant finish without the need for an added lamination layer.
What kind of material are stickers with printed backing made from?
These stickers are made from a specialty 4.0 mil matte white vinyl with a printable liner. The front sticker is UV printed in full color, and the back liner can include your own artwork, message, or branding.
What makes stickers with printed backing different from standard stickers?
The key difference is that these stickers allow you to print full-color designs on the backing liner, not just the sticker itself. It’s perfect for coupons, QR codes, branding, or surprise messages that are revealed after peeling off the sticker.
Is the back print visible when the sticker is applied?
No, the back print is only visible while the sticker is still attached to the liner. Once peeled and applied, the design on the sticker stays in place, and the printed backing is discarded—making it ideal for hidden or one-time-use messaging.
Can I add a QR code or coupon to the printed liner?
Yes! The printed backing is perfect for QR codes, coupon codes, instructions, or other promotional content. It’s a great way to extend your branding or drive engagement even after the sticker is applied.
How thick is the vinyl material with printable backing?
The material is 4.0 mil thick, which makes it slightly thinner than our standard white vinyl stickers, while still durable enough for everyday use.
Are stickers with printed backing weatherproof?
Yes, the front sticker is UV-printed and rated for outdoor use up to 5 years. While they’re not laminated, the UV ink is resistant to fading and moisture, and includes an additional clear coat, making them suitable for indoor and outdoor environments.
Do I have to include artwork for the back print?
Stickers with printed backing are designed specifically for double-sided use, so we strongly recommend including artwork for both the front and the back. The price is the same whether you use one side or both, and the unique value of this product comes from having a printed liner.
What are common uses for stickers with printed backing?
This product is ideal for packaging inserts, product giveaways, marketing campaigns, and retail promotions. Brands often use the backing for instructions, calls to action, or hidden messages that surprise the customer after peeling.
Can I use clear or specialty vinyl with printed back liners?
Currently, this product is only available on matte white vinyl with a printable paper backing. If you’re looking for back printing on speciatly materials such as clear, holographic, or metallic, those materials are not compatible with custom back printing at this time.