Stickers already give businesses, artists, and creators a fun, visual way to share their brand — but printed backing stickers take things to the next level. By printing custom vinyl stickers with printed backing (the paper you peel off), you unlock bonus space for messaging, storytelling, and engagement. It’s one of the most underrated marketing features in the sticker world, and it can turn every sticker into a miniature branding experience.
What Are Printed Backing Stickers?
A printed backing sticker is just like a traditional custom sticker, except the paper backing — the part most people throw away — is printed with extra content. Instead of wasting that space, you can use it for branding, thank-you messages, QR codes, promos, or instructions. Think of it as a built-in packaging insert without needing any additional materials.
Backprint stickers are UV printed on vinyl. They are a bit different from our standard vinyl because they do not have an extra layer of lamination. This is because UV printing is durable, and fade resistant by nature, so it doesn't need the lamination. These stickers are rated to last up to 5 years indoor or outdoor and they have a matte finish. You can also order a sample to see what our stickers with printed back are like before purchasing.
Why Back Print Matters
Backprint stickers make your brand feel more intentional and memorable. When someone peels a sticker, you have their full attention in that exact moment. Printed backing lets you take advantage of it. You can elevate your customer experience, add personality, and share helpful information without crowding the front of your design.
It’s also a smart way to save money, since you’re using space that already exists instead of paying for additional cards, flyers, or inserts. The end result is a more premium and thoughtful presentation, without increasing cost or complexity.
Who Benefits from Printed Backing?
Businesses and brands can use printed backings to share thank-you messages, promo codes, or QR codes that drive traffic to social media or review pages.
Artists and creators can add personality, mini bios, signatures, or limited-edition notes that increase the collectability and storytelling behind their artwork.
Events, schools, and personal projects can include meaningful messages, taglines, or celebration notes for weddings, fundraisers, sports teams, and more.
When Should You Choose Printed Backing?
If your stickers double as marketing, merch, or packaging, back print is a perfect fit. Backings work especially well for makers, Etsy shops, coffee brands, breweries, subscription boxes, merch drops, and seasonal promotions, anywhere a sticker needs to do more than just stick. Take your personalized business logo stickers for example and include a direct link to your website via QR code on the back to drive traffic and engagement! Your consumers now have a sticker to adhere to their favorite water bottle to remember you by and your site pulled up on their phone so they don't forget about where their sticker came from.
Ordering Backprint Stickers at CarStickers.com
Creating printed backing stickers is simple. Choose a shape in our design tool, upload your artwork, then add your message, design or QR code to the liner to the backside. You can also opt for receiving a proof or adding slit backing in the check out process.
Our design tool currently only supports shapes so if you want to order a die-cut design with back printing please reach out to our customer service team or add notes in your order so our processing team can order die cut stickers with printed backing. With no minimums, speedy fast turnaround, and free shipping, you can experiment with this feature at any scale.
Printed backing stickers turn every peel into a memorable moment. They add value, elevate your branding, and create a customer experience people actually remember. If you’re ready to level up your stickers and stand out in a crowded market, backprint is one of the smartest ways to do it.
