TikTok isn’t just shaping music charts, it’s shaping how we design, shop, and express ourselves. Much to the chagrin of millennials and GenX, TikTok is driving design trends in a big way. Aesthetics like Granola Girl, Coquette, and micro-trends like Indie Sleaze 2.0, Y2K or Cottagecore are everywhere in 2025.
And one of the easiest (and most fun) ways to tap into these vibes? Stickers. They’re affordable, portable, and the perfect accessory for laptops, water bottles, journals, and everything in between. So let's break down some of the most popular trends and talk about how you can use them for inspiration before your next sticker drop.
1. Granola Girl Vibes
The aesthetic:
Hiking boots, thrifted flannels, a Stanley mug in hand, and feeds filled with sunsets and campfires. Nature-forward and wellness-driven.
- Earth-toned mountain silhouettes
- Mushrooms, wildflowers, and pressed leaf illustrations
- Catchphrases like “Leave No Trace” or “Touch Grass”
- Minimalist outdoor icons for water bottles & gear
Incorporate the granola girl aesthetic into your sticker designs by tapping in to their love for the outdoors! Earth tones + outdoor themed illustrations + a meaningful message = a sticker that will certainly end up on your target audiences Stanley mug.
2. Coquette
Hyper-feminine, romantic, and a little vintage. Think lace, ribbons, pearls, soft pinks, and dainty details. On TikTok, the coquette trend leans into delicate beauty: tea parties, ballet flats, and film-camera selfies wrapped in soft filters.
- Bows, lace-inspired line art, and pearl motifs
- Handwritten script phrases like “Soft but Strong” or “Pretty in Pink”
- Rose illustrations with pastel color palettes
- Journaling sticker sheets with frames, ribbons, and romantic accents
Tap into the coquette vibe by designing soft, romantic stickers with bows, lace, and script fonts. Subtle pastel palettes and delicate details are perfect for planners, scrapbooks, or water bottles that need a little feminine charm. Not sure where to start? You're in luck. We have a whole category or coquette themed stickers to choose from in our sticker design library!
3. Indie Sleaze (2025 Remix)
MySpace energy meets grungy nightlife. The cyclical nature of trends is well documented throughout history. And this trend is definitely following the "20 year rule" Think blurry flash photos, ironic graphic tees, and sticker-bombed walls. Millennials call it nostalgia; Gen Z calls it thrifting gold.
- Band-inspired logos or faux gig posters
- Grainy photo-print sticker sheets
- Snarky one-liners in WordArt fonts
- Nods to flip phones, MP3 players, and “Burnt CD” vibes
Pro tip: spend some time searching Tumblr while listening to The Veronicas or Grimes and the artistic expression will be sure to start flowing!
4. Cottagecore
Cozy florals and escapism meet holographic filters. It’s baking, gardening, and scrapbooking—but make it digital.
- Pastel florals with holographic lamination
- Faux crochet or quilt pattern stickers
- Pixelated butterflies or digital fairy wings
- Journaling sheets designed for scrapbooks or iPad notes
Cottage core is all about relaxing and slowing down. Designs with messages about this fairy tale lifestyle mixed with the vintage color palettes will be sure to reach this audience.
5. The Wellness Wave
Mindfulness, mental health, and slow living. From yoga to journaling, this movement grows stronger every year.
- Affirmations: “Drink Water,” “Breathe,” “You’re Doing Great”
- Abstract calming shapes in muted tones
- Yoga silhouettes, crystals, or sun + moon designs
- Planner and journal stickers for mindfulness routines
Wellness is still in full swing on the internet and social media. Tap into this trend with phrases and positive affirmations that appeal to people who are working on themselves!
Why Stickers Work With Aesthetics
- Affordable self-expression: Match your vibe without a wardrobe overhaul.
- Portable identity: Your water bottle or laptop = your personal mood board.
- Trend-flexible: Easy to swap as your aesthetic shifts (and we know it will).
Whether you’re upgrading your Stanley with wildflowers or your laptop with a bold typography moment, stickers are the easiest way to join the conversation. For designers and small businesses, they’re the perfect canvas to meet your audience where the trends live: on TikTok and beyond.
Start designing your aesthetic stickers today!
