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What the Ice Bucket Challenge Teaches About Marketing

Fundraising, Business, Stickers
als-ice-bucket-challenge Unless you live under a rock, you’ve seen more than a few ice bucket challenge videos. However, just in case you somehow missed it, at the beginning of the summer the ALS association started the challenge on various social media websites to garner donations for the fight against amyotrophic lateral sclerosis (ALS), or more commonly known as Lou Gehrig’s Disease — a degenerative disease that affects motor neuron cells in the brain and spinal cord. The challenge asked participants to either donate to the ALS association to fund research into treatments and cures for the disease — or else dump a bucket of ice water over themselves for all the world to see. While more people chose to drench themselves with ice water than to donate to the organization, the program was still a definite win for ALS. The association certainly received more donations than they otherwise would have, but what is significantly more important is that the challenge informed virtually everyone on social media about the disease and programs to stop its progress. This was one of the most successful marketing campaigns for a non-profit in recent memory.
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How to Celebrate Your Club, Team or Organization Spirit

Fundraising, Sticker Ideas, Stickers
celebrating-club-team Between school work, part-time jobs and responsibilities at home, too many high schoolers let their passions and talents get pushed aside. But there’s a lot of merit to exploring your interests while in high school. Some interests might prepare you for a future career, and your time in a student club, team or organization might prove a resume-booster or a great addition to your college application. This year, as you head back to school, join a team, club or organization and decorate your car with stickers to celebrate your group spirit.
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3 Reasons to Customize Car Stickers for Your Charity

Fundraising, Business, Stickers
team-stu If you’ve been put in charge of promotion for a charitable organization or event, consider using car stickers for your charity. People are so used to online, TV, newspaper and radio ads that they subconsciously tune them out. You need something that engages the local community and gets in front of people’s eyes no matter where they go without being intrusive. Car stickers are both a great way for volunteers and organization employees to show off their charity pride and to spread word.
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