Marketing Solutions

Email has been a major boon to business. Companies can use email to market, to sell, to communicate, and more. Especially when a company is selling products and services to other companies, and thus lacks a brick-and-mortar store that sells wares, it wouldn’t be surprising if every employee in a company went a whole day, or even a whole week, without communicating with clients on the phone or in person. While email has certainly made business easier, it is a dangerous tool when it is overused.

Marketing isn’t that different between business-to business companies and business-to-customer companies. Both types are trying to sell products or services; both types are trying to gain attention and spread awareness; and both types benefit from having fantastic visuals in their marketing campaigns. Visual branding is the practice of uniting everything your company stands for with a recognizable logo and visual theme. If you’re just starting out at developing your company logo, or if your old logo is tired and needs some updating, here are our top tips for breathing life into your visual brand.

Content marketing, otherwise known as native advertising and a variety of other names, is the hottest new thing in advertising strategy. Basically, it requires companies to forgo traditional forms of advertising (though not completely), like print ads or commercials, in favor of producing more valuable content that potential consumers enjoy and can actually benefit from.

Businesses who are trying to attract the attention of fellow businesses to make a profit often feel like they have a whole different ball game when it comes to marketing. After all, you are trying to advertise to whole companies instead of just the wallet-heavy individual consumer. Companies tend to be more discerning in their choices, and their accountants try their hardest to cut spending as much as possible, making it hard to get your foot in the door to show off the benefits of your products of services.